Donald Trump’s November 8th victory in the US presidential elections was a surprise to pollsters and traditional media outlets who had, for the most part, taken the side of his rival candidate. This victory has triggered a debate about the influence of alternative media in regards to public opinion.
It is clear that the development and popularization of the Internet for more than a decade has led to a real media revolution whose effects we can see today.
The existence and importance of free and alternative media as well as the massive and rapid dissemination of information through social networks have become a problem for the ruling elites, who see their strategies of domination strongly thwarted.
Indeed, one of the major challenges of media today is the ability for a multitude of viewpoints to be expressed and heard. But, this pluralism of information calls into question the omnipotence of traditional mass media, which now appears for what it is: a propaganda machine to serve the Elite.
Why is it that alternative media developed at the expense of its traditional competitor?
What is the role of alternative media, and how will the system react?
These are the questions and problems that arise in face of what has always been a major issue; the control and dissemination of information.
Many recent events have shown that alternative media has an important role in the communication and dissemination of information; but, that it could also be a genuine catalyst which sparks action.
Thus, the eventful revolutions in the former Soviet Republic in early 2000, or the 2011 Arab spring showed the power of new media outlets and the difficulty in controlling and muzzling them. In fact, citizens have widely used them, not only to express their frustration and their claims, but also to regroup and organize themselves into action.
However, it turns out that in the case of these “revolutions”, alternative information outlets were largely handled by Western dispensers in order to serve the interests of the people in power. However, the examples of the British referendum on the Brexit or the Trump election also show that alternative media can oppose mass media and influence public opinion in the opposite direction of journalistic propaganda which is at the service of the system.
Thus, while the European media was massively engaged against a British withdrawal from the European Union, the English population has nonetheless voted in favor of the BREXIT demonstrating that the citizens were not duped by the mainstream media game not by the survey institute which works for the system.
The US presidential election, thwarting all predictions, confirmed this phenomenon and unveiled new players which influence the media game: the multitude of partisan Facebook pages as well as nationalist and anti-global news sites such as Breitbart.com (whose executive chairman, Steve Bannon, joined the Trump campaign team and is now a top presidential adviser).
The success of Breitbart, whose traffic reached the same amount of visitors as that of sites such as ABCNews.com and CBSNews.com, is such that the site wishes to set up in France in order to play a role in their upcoming 2017 presidential elections.
Launched in 2007, Breitbart News has experienced tremendous growth due to its strong knowledge of how digital information operates.
“They are very knowledgeable in social media; Facebook in particular. They work hard and relentlessly produce articles. In short, they understand how the Internet is structured and how to instill their ideas in society,” says Erik Wemple, media columnist for the Washington Post.
What seems clear is the disavowal of opinion with regards to traditional media opinion, the vast majority of people understood that they were a tool in the service of the system. This assertion was already stated in 1988, by the American intellectual, Noam Chomsky, in his book, “manufacturing consent”, who essentially wrote that a propaganda system has been established in order to mobilize wide spread support in favor of the special interests of those in power in the government and the private sector. He also added that the media filtered the information which was delivered in order to meet the interests of the ruling class and showed them the viewpoint of only the elites.
Understanding the danger posed by alternative media, it is certain that the offensive has already begun as those in control of traditional media outlets will not remain idle.
This can take different forms:
Defamation aimed at discrediting the media in question (or its owners) calling it racist, anti-Semitic, or Islamist, for example is one of these forms.
Another subtler method is to poison subversive sites. This is done by injecting outlandish information in order to discredit the intellectually of the site, or to create supposedly alternative sites which are infiltrated and manipulated with a flood of sometimes real and sometimes fake information in order to create confusion in the viewer’s minds.
Financial pressure is also used. In fact, recently, the Internet giants Google and Facebook have taken steps to cut advertising revenues from online news sites that they believe would carry false information carriers, and could therefore have a bad influence on public opinion….
If all these measures are not enough, it is likely that they would go as far as to prohibit certain sites that do not feed into the direction of dominant thought citing them as dangerous to the security of citizens.
This has already begun with some jihadist websites, but it doesn’t stop there. We think the resolution passed on November 23rd by the European Parliament providing for measures to limit the activities of Russian media in Europe, entitled “Strategic Communication Union to counter the propaganda directed against it by third parties.” Concerned, among others, the RT TV channel and news agency Sputnik, described as “propaganda tool”.
Alternative media outlets themselves must also be vigilant and avoid the pitfalls that could lead them to get sidetracked or to be bought by the system. Indeed, a number of them could not resist the call of money, and struggle in getting revenue for being a source for ideal justice. Others fall into the egotistical problem where they exclude very intelligent people who would “compete” with them. Finally, some are poisoned or disappear due to their lack of seriousness or intellectual rigor.
Consequently, faced with the massive propaganda of mainstream media, alternative sites and networks show that they are a powerful means of disseminating various information, as opposed to those who carry a “single thought” meant to serve the Elite.
However, regardless of the source of information, it will never replace human intelligence. No media, whatever their level of independence, can claim to think for us.
The Anti-Zionist Party Site is one of these free-thinking media sources. Its mission is to inform and testify in face of the Zionist threat which is leading the world towards destruction. Without claiming to have the absolute truth, our website is trying to raise awareness by providing information which is often obscured by mass media.
Our sole aim is to uphold justice and inform our people. This is our sacred duty.
Anti-Zionist Party President
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